"I'll think about it."
It's your worst nightmare when you're trying to boost sales.
You've done everything right. You led them right down your slippery slide. You grabbed their attention with an amazing headline, got them nodding in agreement with "yes" questions, overcome every objection, established trust, and created excitement in your product.
Finally, it's the moment of truth. They get to the end and say to themselves, "I'll think about it."
That means "nice try" in business-speak It means "you almost pulled it off." So close.
Why didn't you get the sale? What was missing?
A compelling call to action.
Want to change that, starting right now?
It's your worst nightmare when you're trying to boost sales.
You've done everything right. You led them right down your slippery slide. You grabbed their attention with an amazing headline, got them nodding in agreement with "yes" questions, overcome every objection, established trust, and created excitement in your product.
Finally, it's the moment of truth. They get to the end and say to themselves, "I'll think about it."
That means "nice try" in business-speak It means "you almost pulled it off." So close.
Why didn't you get the sale? What was missing?
A compelling call to action.
Want to change that, starting right now?
In 5 minutes, you'll be armed with a simple formula. If you put it to use today, you'll get more responses - more sales, more readers, more comments, more subscribers - responses that grow your business.
Enough, already. What's the formula?
Enough, already. What's the formula?
"What, How, Why"
When you incorporate "what, how, and why" into your calls to action, you make it easy to do business with you. Sometimes, this means stating what seems obvious to you. But if your readers have to guess, chances are good they'll leave without doing anything. Make your call to action clear.
What do you want me to do when I come to your site? Buy your product? Join your mailing list? Visit your store? Call for a quote?
Say so.
How do I do what you want? Click a button? Send an email? Call a phone number? Say so, clearly and specifically. You'll send your response rate through the roof.
Why should I do what you want? What do I get out of it? Is it worth my time? Is it hard? Remember: I'm looking for a reason to bail. Tell me what I get for my effort. Am I getting free information in exchange for my email? A discount on your product? Why should I bother with your offer?
Depending on your offer, you may need to add one more ingredient to your "call to action" secret sauce: "What's next?"
What happens after I give you my email? After I purchase, is there service after the sale? When I click on that button, what's on the other side? People like surprises on birthdays and Christmas, but not when doing business. Let people know what to expect, so they'll feel comfortable taking action.
How does this work, in the real world?
"Enter your email address in the form below and click 'Submit' to subscribe to my weekly newsletter - Packed with easy-to-implement strategies you can use today to grow your business. Don't miss another sales-boosting issue."
What do I want you to do? Sign up for my newsletter. How? "Enter your email address in the form below and click 'Submit' to subscribe." Why should you? Because it's "packed with easy-to-implement strategies you can use today to grow your business." And, you'll miss sales-boosting issues if you don't.
It's not rocket science, but effective calls to action are missing from most websites I see. What about yours? Do something about it today, and watch the difference your call to action makes in your business.
Need content for your blog, homepage, or email list? Hire me or ask a question here.
You can follow me on Twitter: @CajunCopy
What do you want me to do when I come to your site? Buy your product? Join your mailing list? Visit your store? Call for a quote?
Say so.
How do I do what you want? Click a button? Send an email? Call a phone number? Say so, clearly and specifically. You'll send your response rate through the roof.
Why should I do what you want? What do I get out of it? Is it worth my time? Is it hard? Remember: I'm looking for a reason to bail. Tell me what I get for my effort. Am I getting free information in exchange for my email? A discount on your product? Why should I bother with your offer?
Depending on your offer, you may need to add one more ingredient to your "call to action" secret sauce: "What's next?"
What happens after I give you my email? After I purchase, is there service after the sale? When I click on that button, what's on the other side? People like surprises on birthdays and Christmas, but not when doing business. Let people know what to expect, so they'll feel comfortable taking action.
How does this work, in the real world?
"Enter your email address in the form below and click 'Submit' to subscribe to my weekly newsletter - Packed with easy-to-implement strategies you can use today to grow your business. Don't miss another sales-boosting issue."
What do I want you to do? Sign up for my newsletter. How? "Enter your email address in the form below and click 'Submit' to subscribe." Why should you? Because it's "packed with easy-to-implement strategies you can use today to grow your business." And, you'll miss sales-boosting issues if you don't.
It's not rocket science, but effective calls to action are missing from most websites I see. What about yours? Do something about it today, and watch the difference your call to action makes in your business.
Need content for your blog, homepage, or email list? Hire me or ask a question here.
You can follow me on Twitter: @CajunCopy
RSS Feed