Content is king. Everybody tells you that. You know your business needs content for your website or blog. 

Day after day, hour after hour, you run from one task to the next. You put out fires all day in your business. Who has time to stare at a blank computer screen, wondering what to write about?

By the time you get to the bottom of this post, you'll posses 3 powerful techniques to cut through the time-wasting blank stare. You'll spring into action, armed with hundreds of content ideas to beef up your website or blog. Go ahead. Strut your stuff, gain subscribers, and boost sales without wasting time you can't afford to lose.

Ready? Let's go.


1. The "Checklist" Technique

This is the first ninja trick I run to when I need a flood of ideas in a hurry. Your mileage may vary, depending on the subject of your website or business. But this is the first tool I'd take out of the drawer.

Do a search, like this:

I searched for ideas for this blog, adding "checklist" to the search. From the first page of results, I can find enough topic ideas to keep my blog posting schedule on track for months - without breaking a sweat. 

It's never okay to copy the content of others and claim it as your own. But you're not looking for content to copy. You're looking for topic ideas. Mix the ideas with your expertise, and show your visitors why they should trust you enough to open their wallets.


2. The "Open Book" Technique

This one's easy, too. You'll have an unlimited number of topic ideas in seconds. Head over to Amazon.com and search for books related to your business. 

When you find one that's helpful, open it to the table of contents. Within seconds, you'll have at least 5-10 ideas for things you can write about. 

Again, make sure the ideas you present are your own. But take a short trip through the table of contents of about 5-10 books related to your business. You'll walk away with dozens of topics for blog posts or newsletter articles your customers will love.


3. The "Questions" Technique

By now, you have more ideas for content than you can write in a year. (You did put my advice into practice, right? If not, what are you waiting for?) But I like to over-deliver, so I'll throw in one more just to run up the score.

Head over to the Wordtracker Questions Tool. Enter terms related to your business, and this tool will return questions people are entering into search engines. 

Answer the questions people are asking, and you'll vault your business to front of their minds. Plus, the questions you see will make you think of others, for more content ideas. 

What do you do with all the great ideas you've found? You can always hire me to write it for you. If you'd rather learn to write your own content that boosts sales, find out about the best decision I've ever made for my business.


You can follow me on Twitter: @CajunCopy
 


Comments

12/28/2012 10:07am

I really dig the Amazon idea a lot. Very cool!

Reply
12/28/2012 11:40am

Willi,

I love Amazon. It's like my own private investigator. Amazon spends 24 hours a day interviewing my potential clients (in any market) to see what their fears, hopes, dreams, and concerns are.

See the reviews...especially the one-star ones? Those are gold for market research. Customers tell you what makes them mad. They tell you what problems they have, so you can show why you're the one to fix them. Awesome stuff.

I'm writing about the technique I promised to show you. Your content will rock after you try it. Look for it later today. :)

Reply
01/14/2013 2:45pm

These are good ideas. I'm going to add them to my arsenal. I wrote about 2 Keys to Unlimited Ideas on my blog a few weeks ago.

Reply
01/14/2013 3:01pm

Hi Peter,

Thanks for your comment. I love those ideas you presented, especially the last one. :)

Reply
KB
03/19/2013 1:50pm

I love these techniques, especially the one where I get to be an investigator on Amazon!! Very timely, as I am preparing content for blog posts!

Reply
03/19/2013 3:03pm

Hi KB,
I love the Amazon one. Often, the contents of one book can give you enough ammo for a year of blog posts, once you start asking yourself questions about the topics covered.

Drop a link in reply, so I can watch out for what you come up with! Looking forward to reading what you have to say.

Reply

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