Image Credit: Rajesh Sundaram on sxc.hu
If you could write newsletters your customers love to read, what would that mean to your business? When people think of their problem, wouldn't it be cool if your solution was the one that came to mind first?
What if your company's website made people want to know more about your products? Most of the time, people click away within seconds.
Filled with distractions, they quickly scamper to put out the latest fire and forget that you exist. What if you could hold their attention, keep it, and keep them coming back to hear what you have to say?
You're only 4 words away from the power to create that kind of content any time you need it. Keep your blog fresh with posts people want to read and share. Create sales letters that magnetically draw your customer toward the sale. Make your homepage stand out with information that matters.
In only 4 words.
What if your company's website made people want to know more about your products? Most of the time, people click away within seconds.
Filled with distractions, they quickly scamper to put out the latest fire and forget that you exist. What if you could hold their attention, keep it, and keep them coming back to hear what you have to say?
You're only 4 words away from the power to create that kind of content any time you need it. Keep your blog fresh with posts people want to read and share. Create sales letters that magnetically draw your customer toward the sale. Make your homepage stand out with information that matters.
In only 4 words.
Open a blank document in your word processor, and write your topic at the top. Don't worry about getting it perfect. Keep it simple: "Exercises to Lose Weight," or "Tips for Growing Tomatoes," or "How to Be Productive." Keep it Simple.
Here are the 4 words:
"This is interesting because..."
Before you groan and click away, try the rest of this exercise. If you do, you'll never struggle through writing the old way again.
Write, "This is interesting because..." and finish the sentence. Write whatever comes to mind, as fast as you can.
Next, write "This is interesting because..." and finish the sentence.
Do it again. And again.
And again.
Keep going until you hit that moment where you go, "WOW. I never thought about it like that."
What does this do? First, it shows you whether your topic is interesting or not. It's better to find out now, before you create your entire website around an idea no one cares about. Find a more interesting topic, and make that the central focus of your website.
More importantly, this brings you deep into the heart of what matters most to the people reading your stuff. When you get there, you'll show that you "get" them. They'll feel you understand what it's like to be in their world, with their problems and struggles. Your solution automatically begins to appeal to them more.
But here's where the rubber meets the road: none of this matters if you walk away saying, "Neat!" and do nothing. It'll cost you five minutes to supercharge your newsletter article, blog post, or web copy with what matters most to your reader. Try it.
What strategies help you overcome writer's block? Please let me know in the comments below.
Need content for your blog, homepage, or email list? Hire me or ask a question here.
You can follow me on Twitter: @CajunCopy
Here are the 4 words:
"This is interesting because..."
Before you groan and click away, try the rest of this exercise. If you do, you'll never struggle through writing the old way again.
Write, "This is interesting because..." and finish the sentence. Write whatever comes to mind, as fast as you can.
Next, write "This is interesting because..." and finish the sentence.
Do it again. And again.
And again.
Keep going until you hit that moment where you go, "WOW. I never thought about it like that."
What does this do? First, it shows you whether your topic is interesting or not. It's better to find out now, before you create your entire website around an idea no one cares about. Find a more interesting topic, and make that the central focus of your website.
More importantly, this brings you deep into the heart of what matters most to the people reading your stuff. When you get there, you'll show that you "get" them. They'll feel you understand what it's like to be in their world, with their problems and struggles. Your solution automatically begins to appeal to them more.
But here's where the rubber meets the road: none of this matters if you walk away saying, "Neat!" and do nothing. It'll cost you five minutes to supercharge your newsletter article, blog post, or web copy with what matters most to your reader. Try it.
What strategies help you overcome writer's block? Please let me know in the comments below.
Need content for your blog, homepage, or email list? Hire me or ask a question here.
You can follow me on Twitter: @CajunCopy
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