Image Credit: Rajesh Sundaram on sxc.hu
If you could write newsletters your customers love to read, what would that mean to your business? When people think of their problem, wouldn't it be cool if your solution was the one that came to mind first? 

What if your company's website made people want to know more about your products? Most of the time, people click away within seconds. 

Filled with distractions, they quickly scamper to put out the latest fire and forget that you exist. What if you could hold their attention, keep it, and keep them coming back to hear what you have to say?

You're only 4 words away from the power to create that kind of content any time you need it. Keep your blog fresh with posts people want to read and share. Create sales letters that magnetically draw your customer toward the sale. Make your homepage stand out with information that matters. 

In only 4 words.

Business is important, and I love what I do. But this Christmas season, I hope you'll take the time to hug those you love tightly and remind yourself about why you do what you do every day. 

Take this opportunity to reflect on what's most important to you. Come back with a fresh perspective and determination to make 2013 the best ever for your business. 

I'll be back after Christmas with a technique that will infuse your sales copy or website with life. You won't want to miss it, so drop your email in the box to the right. Your business will thank you for it.

While you're here, take 3 minutes to watch this video and remember what Christmas is all about. See you on the other side.

Need content for your blog, homepage, or email list? Hire me or ask a question here

You can follow me on Twitter: @CajunCopy

"I'll think about it."

It's your worst nightmare when you're trying to boost sales.

You've done everything right. You led them right down your slippery slide. You grabbed their attention with an amazing headline, got them nodding in agreement with "yes" questions, overcome every objection, established trust, and created excitement in your product.

Finally, it's the moment of truth. They get to the end and say to themselves, "I'll think about it."

That means "nice try" in business-speak It means "you almost pulled it off." So close.

Why didn't you get the sale? What was missing?

A compelling call to action. 

Want to change that, starting right now? 

Content is king. Everybody tells you that. You know your business needs content for your website or blog. 

Day after day, hour after hour, you run from one task to the next. You put out fires all day in your business. Who has time to stare at a blank computer screen, wondering what to write about?

By the time you get to the bottom of this post, you'll posses 3 powerful techniques to cut through the time-wasting blank stare. You'll spring into action, armed with hundreds of content ideas to beef up your website or blog. Go ahead. Strut your stuff, gain subscribers, and boost sales without wasting time you can't afford to lose.

Ready? Let's go.

"Look at me! Everybody look at me!"

If you saw someone waving his arms frantically, shouting this at the top of his lungs, would you buy something from him? 

If I shine a bright light in your eyes, while screaming in your ear about my amazing product, how likely are you to buy from me? You're more likely to punch me in the nose.

Is your business grabbing attention - for all the wrong reasons?

Everybody tells you that your headline must grab attention. That's partially correct. Your headline must make me want to listen to what you have to say. But I'm busy, and so are the rest of your prospects. They're not going to work hard to convince themselves that your message is worth their time.

Your readers are looking for a reason to bail. So ditch the bright, obnoxious colors. Throw out the "shock and awe" headlines. Don't give them a reason to run, before they hear what you have to say.

You're destroying your reputation with "tactics." People see right through sales gimmicks and tricks, like this one:

This is an ad I came across on Facebook today. This ad tells your target audience 2 important things about your company:

  1. You don't believe in your product or service, because you're hiding it behind a gimmick.
  2. You are willing to lie to get attention. 

What's missing? I have no idea who you are, what you're offering, or why I should care. I'm not even curious. You wasted your money.

Will some people click on the ad, thinking it'll lead to a message from their Facebook friend? Sure. Then what? They'll see you were lying, and hit the "back" button. 

How could this make a difference in your marketing, starting today?

Simple. Look at your homepage. Consider the headlines you use in your advertising. Look at things from your potential customer's perspective. 

Why is what you have to say worth her time? How does your message make her life better, solve her problems, erase her fears, or enable her to make her dreams come true? Why is what you have to say useful to your target reader? 

Does your headline communicate that benefit? If not, rewrite your headlines to speak directly to your prospects, in a way that matters to them. Better yet, email me and let's talk about how I can help.

Don't become known for gimmicks. If you do, you'll be broke in no time. Instead, tell people why your message should matter to them, and watch what happens.

Need content for your blog, homepage, or email list? Hire me or ask a question here

You can follow me on Twitter: @CajunCopy
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    January 2013
    December 2012