Image from Rafael Marchesini on sxc.hu
In the battle for your customer's attention, every second counts. You must make a lasting impression quickly, or risk getting left behind by the frantic pace. 

Information flies at your customer fast. You'll be caught standing still if you don't stand out right away. 

But how do you stand out for all the right reasons? How do you create marketing messages that resonate and tell your story in a way that captivates? 

Before you send that Tweet, newsletter, or press release, think. Before you publish that webpage or article, run it through the checklist below. Your reputation will soar as a company that provides value in the information you send. 

Photo courtesy U.S. Library of Congress
He had every reason to burn with anger. 

He used the anger that burned inside of him to inspire a nation. 

He changed the course of history, through a message that resonated with any person of decent moral character.

And his powerful example could inspire you today. 

Dr. Martin Luther King changed a nation through his powerful message, peaceful character, and steadfast determination to stand up for what he believed in. 

Today, take a few moments to let these thoughts inspire you to accomplish things that matter deeply in your sphere of influence. 

Image courtesy ilker on sxc.hu
"I'm not a salesperson."

"I'm no good at sales."

Yes you are. 

In the next 5 minutes, I'll prove it to you. 

You sell every day. When you argue, debate, and discuss something with someone you disagree with, you're selling the idea that you're right.

You're selling yourself when you talk to strangers and they ask, "What do you do?" 

When you post some link on Twitter or update your status on Facebook, you're selling others on the idea that what you've posted is interesting enough for them to read.

So why has "salesman" become such a dirty word?

Courtesy: Christian Ferrari on sxc.hu
Today, I want you to adopt 
a new habit that will boost your confidence, raise your credibility, and increase sales. 

If you're not asking for testimonials from satisfied customers, you're throwing money in the trash. 

If you're asking, I want you to ask in a different way.


Because your testimonials may be costing you money.

What a Testimonial Needs to Do

Nobody wants to be first. People want to know your product or service has some sort of track record before they'll trust you enough to spend their money. The reassuring words of people just like you soothe your worries. 

Or do they?

Many testimonials lack that "friend telling a friend" feeling. Instead, they come across as the salesman yelling, "See? They say it's great! Ready to buy?"

Generic testimonials cost you business because they sound like this:

People considering your product want to hear someone say, "I've been in your shoes. I've experienced what you're going through. Let me show you what worked for me. I no longer have this problem, and you can experience the same thing." Let's make that happen, starting today.

Here's how.

Image credit: Ariel da Silva Parreira on sxc.hu
Want to look back on 2013 with amazement at all you accomplished? Keep these 3 questions handy. Ask them whenever you feel yourself getting off track. Instead of setting new year's resolutions you know you'll never keep, use this simple approach to become unstoppable.

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    January 2013
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